Freesat, the free-to-air satellite TV service, launches its latest integrated marketing campaign on 1st April. The campaign incorporates TV, press, digital, social media and PR and focuses on Freesat's HD offering ahead of the World Cup that Freesat will show in HD nationwide and subscription-free on BBC HD and ITV1 HD channels.

Freesat has also created a dedicated World Cup section of its website incorporating a range of new content designed to help people get ready to enjoy the tournament in HD on Freesat.

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