Some 86 per cent of US viewers stick with a given channel during the commercials, according to a study from the Council for Research Excellence (CRE), which tracked the live TV-consumption habits of 376 adults across over 750,000 minutes. The Video Consumer Mapping study showed little change in viewer behaviour before, during and after commercials. […]
blinkx, the online video search engine, has introduced Behavioural Targeting through blinkx AdHoc, the first contextual and behavioural advertising platform for online video. blinkx can now track video consumption patterns over time, build an awareness of a user's interests and enable advertisers to match ads with an online video audience based on behaviour. Over time, […]
Spend on UK mobile ads rose 32 per cent from 2008 to £37.6 million (E44 million), says the Internet Advertising Bureau / PWC. This compares with £3.4 billion online. In keeping with online, search ads are the fastest-growing kind on mobile – up 42 per cent to £20.2 million. Display ads (banners, text links, pre-/post-roll […]
BSkyB is ditching red-button ads campaigns from current advertisers on Sky channels and third parties, including MTV and Nickelodeon. However, the service will continue on ITV, UKTV and Virgin Media, as their slots are sold independently of Sky Media. At its peak in 2006, 160 campaigns were running on the red-button service but by 2009 […]
Video advertising company FreeWheel has raised $16.8 million in funding from Disney's Steamboat Ventures, and existing investors, including Turner Broadcasting System, Battery Ventures, and Foundation Capital . This brings the company's total funding to nearly $30 million. Founded by former DoubleClick employees in 2007, FreeWheel allows marketers and publishers to manage video advertising campaigns across […]
DirecTV Group and DISH Network have confirmed the launch of the Advanced Satellite Advertising Platform (ASAP), a new interactive advertising platform giving national television advertisers unprecedented reach to nearly 30 million US households. Advertisers will benefit from a turn-key, one-stop-shop approach with respect to the process of creating, planning, buying and implementing a national interactive […]
Samsung is launching an £8 million (E9m) ad campaign to promote the first 3D TV sets to go on sale in the UK. Samsung’s 3D TVs will be the first to go on sale, available April 27th, with the company’s ad campaign launching the next day during the Champion’s League semi-final on ITV1. The campaign […]
Total US TV and online advertising revenues dropped 12 per cent in 2009, although online revenues grew, according to research from The Yankee Group. In 2009, the total US TV and online advertising market totalled $67 billion, compared to $77 billion in 2008, according to the research. TV advertising, by far the largest portion of […]
Europe's three biggest telcos – Deutsche Telekom, France Telecom and Telefonica, have said Google must share advertising revenue from services carried on their networks or they will ask EU regulators to intervene. “There is something totally not normal and contrary to economic logic to let Google use our network without paying the price for this,” […]
Orange and OpenX Technologies have announced a partnership to launch Orange Ad Market, a new online advertising exchange model designed to lead the evolution of online exchanges in Europe. Orange Ad Market aims to increase the value of display advertising by helping publishers maximise revenue and helping advertisers much more easily reach their target audiences […]