Video-on-demand advertising is set to rise in the fourth quarter, according to a report from Web TV Enterprise. The UK research, which covered 150 media buyers, revealed an “increasing confidence” in using VOD for building brands, with 60% of respondents stating they buy both TV and VOD ads. According to UK Online Video Advertising […]
Sony has lifted the lid on the games it hopes to release over the next 12 months, with 3D a key aspect of the new range. At a press briefing at the E3 games expo, Sony outlined its plans for PlayStation 3 and its PSP handheld. Sony said a recent software update had made all […]
Group M has dramatically raised its forecast for the UK advertising market in 2010, from flat to 4.2 per cent year-on-year growth. Group M, WPP’s combined media buying operation, expects a particular surge in TV advertising, revising its forecast from an overall decline for 2010 to a year-on-year increase of almost 12 per cent. In […]
TV remained the top advertising choice in the first quarter of 2010 according to a survey by STRATA, with 41.8 per cent of ad agencies saying their corporate clients are more focused on TV than any other medium. The number was down a whopping 27 per cent from a year ago. Internet/digital advertising continues to […]
ASA, the UK advertising watchdog, has made its first ruling against a VOD ad, banning a zombie film trailer that ran in The X Factor final on the ITV Player. The Advertising Standards Authority received a complaint that the ad was frightening and inappropriate for display during a family programme because it had distressed young […]
A steady growth in viewing of online video, combined with the ability to target specific viewers based on their preferences and viewing history, will push US revenues for online video advertising to over $ 1.3 billion in 2010, according to a report from Parks Associates. The report finds that large percentages of consumers, especially younger […]
Canoe Ventures has announced Comcast Networks, Discovery Communications, NBC Universal and Rainbow Media as its initial partners who have separately agreed to launch Canoe's national interactive television (ITV) solutions across their individual programming networks. Once integrated with Canoe's national platform for advanced television, these network partners can offer the company's suite of standards-based ITV marketing […]
TV advertising revenue in the Asia Pacific region overtook that in Western Europe for the first time last year, as India and China grew and established markets suffered. Total net TV advertising for Asia Pacific was $27.9 billion according to a report from the media analysts Informa. The value of the western European TV ad […]
Federal Trade Commision Chairman Jon Liebowitz told cable operators in Los Angeles for the NCTA show that the commission is not interested in regulating behavioural advertising so long as the industry is making “progress” toward self-regulation. “So long as self-regulation is making forward progress, the FTC is not interested in regulating in this area,” he […]
ITV1 is to remain bound by restrictions on how it can sell advertising airtime, the UK Competition Commission has ruled – but it added that the mechanism should be dropped at some point and that the entire UK TV ad sales market needs a review. The commission stood by its provisional decision in September to […]