TidalTV, an online video advertising network and solutions provider, is now working with Roku, the Internet TV platform, to offer OTT video advertising as it continues to develop its strategy to leverage multi-screen, platform-agnostic advertising solutions. This new video platform expands TidalTV’s advanced targeting and optimisation offering, which previously included online and mobile capabilities. “In […]
Sky IQ, the customer intelligence arm of BSkyB, has unveiled a suite of Insight Marketing services created to help advertisers better understand how to manipulate consumer data. The move will see Sky IQ clients share data they hold on their customer base in return for in-depth insight into how to harness it for multi-channel campaigns. […]
The Internet TV advertising industry is set to grow at a compound annual growth rate of 42 per cent from 2011 to 2016, increasing in value from $54 million to $311 million according to Frost & Sullivan’s latest report on the Australian Online Video Market, written in association with media and technology company, The Video […]
The RTL chief executive, Gerhard Zeiler, explained that the broadcaster had not done a deal with Hulu because its US owners would not allow the company to sell its own advertising. Zeiler told the Royal Television Society that aggregators such as Hulu, which is owned by US media companies News Corporation, NBC Universal, Disney and […]
Channel 4 has a new line-up of interactive video ad formats aimed at forging closer relationships between its viewers and advertisers. The broadcaster has released four formats – Ad Bloom, Ad Interact, Ad Pop and Ad Social – to complement its existing ad-selector format Ad Elect. Each of the formats features different ways for viewers […]
IDATE’s 21st edition of its biannual “World TV Markets” says the worldwide market represents €301 billion in 2010, a progression of 7.8 per cent compared to 2009. “Despite advertising spending’s sensitivity to economic activity, the effects of the 2008-2009 financial and economic crisis had less of an effect on the TV market than it did […]
Google is to sell YouTube video ads on partner content via real-time bidding on its ad exchange. The service extension follows on from YouTube in-stream video ads, which were put on the ad exchange earlier this year. Testing is underway with launch later in the autumn. The exchange market is still very new in the […]
A new advertising campaign by Turner Broadcasting aims to tell customers how to use TV Everywhere.. In a series of commercials that will start appearing on the TNT and TBS cable channels, Turner stars like Conan O’Brien will be employed to explain the concept of TV Everywhere, which has been championed by Turner’s parent, Time […]
Collective, a full service provider of media and technology solutions for display and video advertising, and Rentrak, a specialist in multi-screen media measurement, have announced the launch of TV Accelerator. They say TV Accelerator is an online advertising capability that enables advertisers to target audiences that viewed their TV advertising with online display and video […]
CTV Advertising has begun an intensive research project into the psychological and sociological factors affecting user experiences and wide-spread implications of interactive television and TV Apps. The firm’s goals are not just to discover new ways to create higher level brand engagement, but also to establish best practices for content producers and broadcasters to affect […]