Online advertising offers a better short-term return on investment (ROI) and sales impact than TV according to GfK’s Media Efficiency Panel research. GfK, which partnered with Google on the research, tracked consumer response to eight major cross-media ad campaigns from FMCG brands that ran last year, and the subsequent sales uplift and ROI during the […]
BigBand Networks has unveiled its IP-based targeted advertising application. Operators using the application can increase advertising revenue generated from live TV that is delivered to both STBs and IP-connected devices. With its patented virtual zoning technique, BigBand has created a method for digital TV service providers to deliver ads based on targeting criteria most attractive […]
The three main broadcasters still share 95 per cent of the Italian TV market, but DTH operator Sky Italia is likely to take over the leadership position from Mediaset in terms of revenue, while RAI will continue to lose ground, according to ITMedia Consulting’s report – The Television Market in Italy: 2011-2013. According to the […]
The free-fall of TV advertising revenues is speeding up the reorganisation of the Spanish TV market, with a second consolidation process now under way in the commercial TV sector, a far-reaching reshuffle of the DTT channels with new entrants and a multiplatform approach of the pay-TV companies to exploit new windows and capture new clients. […]
The latest findings from the comScore Video Metrix service indicate that 182 million US Internet users watched online video content in September for an average of 19.5 hours per viewer. The total US Internet audience engaged in 39.8 billion video views. Google Sites, driven primarily by video viewing at YouTube.com, were once again ranked as […]
Global online advertising revenues will reach $106.22 billion in 2016, almost double the $58.16 billion recorded in 2010, according to a new report from Digital TV Research. According to the report – The Online Advertising Forecasts report – which covers 40 countries, the US will remain the dominant territory for online advertising revenues. However, its […]
Google is fully releasing its DoubleClick for Publishers (DFP) Video ad serving tools after a year of beta testing. It considers small business an untapped market for local video advertising and Google is not only trying to entice those marketers with easy ad serving tools, it’s also offering a set of free tools to attract […]
Smartclip has released findings from its annual industry research into the uptake of digital video advertising. The research shows that marketers are waking up to the opportunities presented by digital video advertising and adopting a multi-screen approach. The findings demonstrate how digital video and multiplatform advertising are now playing a substantial role in marketing and […]
People who use personal devices such as tablets and smartphones at the same time as watching TV are ignoring television commercials almost completely, according to new research published by the Strategy Analytics Digital Home Observatory. The report, “Multi-Screen User Behaviours in the Home,” identifies reasons why multiscreen users shift their focus between devices and how […]
UK-based digital activist body the Open Rights Group (ORG) has released research on the availability of film online, which it suggests indicates a dysfunctional market place that leaves consumers with the digital equivalent of empty shelves. The findings showed: – Excluding iTunes, only 27 per cent of the BAFTA Best Film award-winning films from 1960 […]