FreeWheel, the technology platform for the streaming advertising industry, and streaming specialist Roku have announced an expansion of their longstanding partnership, following strong results from the collaboration launched in 2024. With this strategic move, Roku establishes the FreeWheel Streaming Hub as a platform for Roku Advertising, deepening the pair’s connection. Roku’s CTV supply can now […]
iSpot, the cross-platform TV ad measurement company, has released findings from its analysis of US linear advertising in Q3 2025, offering a macro view of the marketplace. The findings, which includes analysis of 1.7 trillion verified household TV ad impressions, shows how TV advertising remained steady YoY, with a small uptick in spend as reach […]
Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In partnership with Janus Strategy & Insights, Dish Media’s study, titled The Perfect Match: Addressable TV For Maximised Reach and Revenue reveals how reallocating a portion of media budgets […]
Combined spending on new sponsorship deals and renewals across the Premier League, La Liga, Serie A, Bundesliga and Ligue 1 has reached $1.1 billion (€0.94bn) only three months into the 2025/26 football season, according to analysis from Ampere Analysis. The report breaks down which sectors and brands are fuelling growth and where momentum is stalling. […]
With the 2025-2026 NBA season tipping-off exclusively on NBC and Peacock in the US on October 21st, NBCUniversal reports it has exceeded advertising expectations, with nearly 170 partners investing in the property and nearly all inventory already sold out. The NBA’s return to NBCUniversal, after nearly 20 years, has broadened the company’s portfolio-wide partnerships, with […]
AB InBev’s brands — including the likes of Budweiser, Corona and Stella Artois — will soon be advertised on Netflix following a global deal with the brewing giant. Ampere’s latest analysis shows that Netflix currently holds a tiny share of the ad contracts in this lucrative sector, a space historically dominated by Hulu and Warner […]
Viant Technology, a specialist in CTV and AI-powered programmatic advertising, have announced an expanded partnership with Tubi, Foxs free ad-supported streaming service. With a new ID sync between Viant and Tubi, advertisers can reach addressable audiences – spanning more than 100 million monthly active users and over 300,000 movies and TV episodes – with greater […]
Wurl, a specialist in the streaming TV industry, has released an iteration of The CTV Trends Report – a collection of data-driven insights into the forces shaping the connected TV (CTV) industry. This edition offers marketers a detailed look at how adoption of free, ad-supported streaming channels is evolving in the US, with more viewers […]
The FreeWheel Video Marketplace Report (VMR) highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video content. The data set used for this report is one of the largest available on the usage and monetisation of professional, rights-managed ad-supported video content worldwide and is based on aggregated advertising data […]
Publica by IAS, the Connected TV ad server for publishers and smart TV manufacturers, has announced the next phase of its multi-year global partnership with Samsung Ads, the advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetising video […]