TV ad-spend is off to a good start in Q1 according to a report from banker Morgan Stanley. The bank has taken advice from many of its broadcasting contacts and the overall mood is optimistic. “Our German and British contacts were bullish. Our French contacts were cautiously optimistic. Our Spanish contacts were also optimistic but […]
According to Nielsen’s quarterly Global AdView Pulse report, display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before. Display Internet ads, although measured
Spain’s TV ad market is beginning to recover from the deep crisis with an estimated growth of 3.5 per cent this year after having lost 50 per cent of its total revenues since 2007. The latest report from i2p saw symptoms of recovery in the last quarter of 2013 when TV ad revenues grew by […]
ITV Commercial has revealed results from a number of successful ad campaigns within The X Factor app 2013. Key findings show that interactive content is the most effective way to engage second screen users and drive post-advertising actions. ITV launched its Ad Sync format in 2012, creating a new interactive ad format which allows viewers […]
The UK advertising market is set to have its best year since the pre-recession days of 2008, fuelled by the economic recovery and an anticipated advertising blitz this summer during the football World Cup in Brazil. The latest IPA Bellwether report found that advertisers raised their budgets for a fifth quarter in a row in […]
More than 40 brands, including some of the biggest consumer brands in Britain, have signed up for Sky’s new tailored advertising service Sky AdSmart, which has now launched following a successful six-month trial. Major household names using the service include Tesco, Royal Bank of Scotland, American Airlines and Audi. Brands including Citroen and Dial-A-Flight have […]
According to a research report from the analyst firm Berg Insight, the total value of the global mobile marketing and advertising market will grow from €6.9 billion in 2012 at a compound annual growth rate (CAGR) of 26 per cent to € 27.9 billion in 2018. This will then correspond to 19.3 per cent of […]
Sky IQ, a wholly-owned subsidiary of BSkyB specialising in TV viewing behaviours, has published a range of predictions for 2014 from the musings of Liam Plowman Strategy & Propositions, Sky IQ Customer Intelligence Services. These predictions include TV advertising becoming as personalised as online, new ad releases being hotly anticipated throughout the year; not just […]
Volvo has signed a two-year deal with Sky Atlantic HD to be the channel’s sponsor as of January 1st 2014. As sponsor, Volvo receives creative around the channel’s programming on TV, on demand and via Sky’s mobile TV service, Sky Go. The deal, negotiated by media agency Mindshare, also extends to include sponsorship of dedicated […]
In an analysis conducted for Twitter, MarketShare has found that TV ads were more effective when combined with Twitter paid advertising for the category examined. The study – which focused specifically on new mobile service subscribers in the UK – found that for mobile carriers, TV advertising generated new customers at an average of $131 […]