YuMe, a provider of digital video brand advertising solutions, has unveiled Video Reach – a Programmatic Branding Solution that enables agency trading desks and brand advertisers the opportunity to leverage the efficiency, TV-scale reach and accuracy of programmatic video buying, with two distinct advantages – first-party data science-powered audience targeting through SDK-integration and multi-screen reach […]
Total TV advertising revenue in the UK increased by 3.5 per cent in 2013 to reach a new record high of £4.63 billion, according to full year revenue figures provided to Thinkbox – the marketing body for commercial TV in the UK – by the UK commercial TV broadcasters. This is the fourth consecutive year […]
Immersive advertising specialist Innovid has been selected by ad server and measurement platform Atlas Solutions as the technology platform to deliver advanced video advertising anywhere. Through the partnership, Atlas and Innovid will align systems to provide Atlas’ current and future worldwide advertising agency clients with direct access to deliver addressable and interactive video ads while […]
Ginx TV, the international television network dedicated to video games and gamers, has chosen the Sapphire MPEG stream server and “channel-in-a-box” solution from Thomson Video Networks for insertion of targeted advertising. Sapphire offers a single-box solution for frame-accurate ad insertion in a compressed video stream, with an automated interface to Ginx TV’s ad agency and […]
Cutting the BBC licence fee would reduce consumer choice and value for money, as well as greatly damaging UK programme producers, according to a study from the Reuters Institute for the Study of Journalism. The report
James Gilbert, Co-Founder and CEO of Pixel Power, a supplier of broadcast playout solutions, has reported strong growth in the dynamic advertising sector across 2013 and into 2014. Major broadcasters are increasingly turning to the company and technology partner BG+C for dynamic ad deployment. These “last-minute” ads help drive revenues and increase viewer stickiness for […]
Virtualisation, networking and cloud infrastructure specialist Citrix has released its Mobile Analytics Report for the first quarter of 2014, providing insight into subscriber behaviour and related factors that determine quality of experience (QoE) for mobile data services. This quarter’s report is being released in conjunction with a mobile data subscriber survey
The record US viewing figures for the recent Super Bowl final between Seattle Seahawks and Denver Broncos is seen as further evidence that the European TV sector should look forward optimistically for the year ahead. PEPPTV – Platform for European Promotion of TV – an informal grouping of broadcasters’ trade bodies and sales houses, active […]
While advertisers and marketers have struggled with the issues of ad effectiveness and ROI for decades, today’s connected consumer has created new opportunities as well as new challenges for brands trying to break out and build loyalty. A 2013 report from The NPD Group shows that by 2015 there will be 202 million Internet-capable TV […]
Budweiser’s ‘Puppy Love’ was the runaway winner of Super Bowl 2014. The cute commercial, which tells the story of an unlikely friendship between a horse and a puppy, was not only the most shared video online, but also the ad which attracted the most TV coverage according to Civolution. The ad has so far generated