Over time TV ads have an enduring impact with advertisers reaping benefits from campaigns begun a year earlier, claims one of the biggest studies of its kind. Researchers looked at the impact of marketing for several hundred brands in haircare, cereals, juice and motor insurance. The work commissioned from PwC, the professional services group, and […]

Plans to launch a radio version of Sky News have been thrown into doubt after Global Radio pulled out of the joint venture. Sky News Radio was due to launch on Global’s AM frequency in London and as a national digital radio station on Channel 4’s digital multiplex next year. But in a joint statement […]

UK police may investigate the ITV phone-in scandal affair if asked to by Ofcom, and it is already reviewing evidence in the GMTV case. On ITV, the Metropolitan Police said it would take its cue from Ofcom, the media and telecoms regulator, which is planning to investigate the affair. Ofcom said: “ITV's review of its […]

Canal+ and video-sharing site Dailymotion are joining forces to work towards better protection of Canal+ content on Dailymotion. Following discussions Dailymotion and Canal+ have agreed to co-operate closely in the detection of Canal+ programmes that are rights-protected. “Dailymotion has made it a point of honour to be the preferred partner of players in the media […]

Mike McTighe, Chairman of Pace Micro Technology said “I am pleased to say that Pace is on track to meet the Board's recently revised expectations for the shortened 2007 financial year. As previously stated this strong performance is due to us exceeding margin improvement targets across the range of Pace's set-top box products following management […]

In the latest tit-for-tat DirecTV has sued Cox Communications, charging the cable operator with making false claims about its High-Definition picture. The lawsuit charges that Cox’s Internet ads include “false and misleading statements” about the HD quality of its picture versus DirecTV’s HD picture. DirecTV’s lawsuit targets a section at Cox’s web site that cites […]

YouTube has launched a local version of the video-sharing site in Taiwan, in its latest push to expand in foreign markets. The interface of the site is in Chinese and the site features locally produced content, including that from YouTube’s four Taiwan media partners: China Television, Sanlih E-Television, Lion Travel Service and Taiwan Broadcasting System.

Almost 85 per cent of UK homes now have digital television on their main set Ofcom says. Household take up of digital television – via Freeview, digital satellite or cable TV – stood at 84 per cent at the end of June, up from 80.5 per cent three months earlier, according to the media regulator’s […]

From Branislav Pekic Rome With the goal of capturing the 3-4 million Italians that are not satisfied with terrestrial television but do not want to pay for a triple-play package, as of next week, Italian telecom and broadband operator FastWeb will launch a TV-only package for only E20 a month. FastWeb's IPTV offer will include […]

NBC Universal said it would soon permit consumers to download many of NBC's most popular programmes free to personal computers and other devices for one week immediately after their broadcasts. The service, which is set to start in November, comes less than three weeks after NBC Universal said it was pulling its programmes out of […]