Competition for control of the living room between Apple, Roku, Google and Amazon is intensifying as each brand looks to establish an advantage over the other through the launch of new innovative device hardware and software. If success is measured on device popularity alone then Google is winning the race according to a Strategy Analytics Connected Home Devices (CHD) report.

Global shipments of all Connected TV Devices (including Smart TVs, Blu-ray
players, Game Consoles and Digital Media Streamers) reached 53 million units in Q3 and are on target to hit 221 million units for the full year, representing growth of 17 per cent.

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