NBC has revealed that the Patriots 28-24 last-second victory over the Seattle Seahawks drew an average audience of 114.4 million viewers on Sunday. This makes Super Bowl XLIX the most watched broadcast in US TV history. Sunday’s total was up from last year’s 112.2 million viewers — the largest recorded TV audience at the time.

It’s important to note, however, that Nielsen doesn’t account for groups at sports bars or viewing parties, so Sunday’s numbers could even be more massive.

The game peaked at 120.8 million viewers during its final minutes when the Patriots literally snatched away victory from the Seahawks.

“Super Bowl XLIX delivered for all of our partners, proving once again that the Super Bowl is the most dominant and consistent property on television,” commented Mark Lazarus, chairman of NBC Sports

NBC also had a big night on the digital side of the things, with its live stream of the game bringing in more than 1.3 million viewers.

Super Bowl XLIX was a huge hit on social media too. Over 28.4 million tweets related to the game and halftime show were sent during the live telecast. This made it the most tweeted Super Bowl ever.

Other posts by :

1. SpaceX outlines Starlink cellular delivery plan
2. NAB vs CTIA on C-band release
3. Laser terminals to operate at 100x faster
4. Starlink success in Spain, but South Africa proves difficult
5. RocketLab doubts over Mynaric bid
6. IRIS2 free for government usage?
7. Bank: AST SpaceMobile will orbit 356 satellites by 2030
8. SpaceX launches 600th rocket
9. Starlink: 10m customers and counting

Categories: Articles, Broadcast, Consumer Behaviour, Research