Amazon has announced that Fire TV Stichas strated shipping.

“Fire TV Stick has been our most successful device launch ever,” said Dave Limp, Senior Vice President, Amazon Devices. “We built a ton of these, but customer demand still outpaced our supply. We’re excited by the overwhelming customer response and the team is working hard to build more as quickly as possible.”

Fire TV Stick, which retails in the US at $39, is a small stick that connects to the HDMI port on HD TVs for instant access to movies, TV shows, music, photos, apps, and games.

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