High-definition video viewing is developing slower than the industry had expected, held back by a lack of HD content and competition between rival standards, according to Rudy Provoost, chief executive of electronics company Philips.

Provoost said the Blu-ray format developed by Philips and Sony is prevailing in its battle with a competing format HD DVD developed by Toshiba, NEC and Microsoft. “I would say HD has developed somewhat slower than we had expected,” Provoost said “There are highlights, such as last year’s World Cup or next year’s Beijing Olympics. But to give it the next big boost, the movie studios have to release more movies in Blu-ray or HD DVD formats.”

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