Tesco’s movie and TV streaming service blinkbox has launches its latest TV advertising campaign. The ad breaks on ITV2 on October 17th and has a prime time spot during The X Factor on Sunday.

blinkbox Group Marketing Director Kate Simon comments: “This campaign is about highlighting the advantage of blinkbox over subscription services. We have ten times more of the latest blockbusters than the most popular subscription services in the UK, Netflix and Lovefilm Instant.”

The autumn marketing drive is blinkbox’s biggest ever, with the TV campaign supported by VoD, digital, outdoor, radio and print advertising as well as through blinkbox owned channels, including CRM, social and in Tesco stores. The push comes as blinkbox Movie and TV cards hit Tesco stores and the supermarket’s new Hudl tablet, which features easy access to blinkbox from the home screen, flies off the shelves in the run up to Christmas.

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