Netflix is said to be in talks with several US cable operators including Comcast and Suddenlink to make its online video service available as an app on their set-top boxes.

A deal would mark the online video service’s first such tie-up with a US cable provider and would come after a similar agreement it recently announced with UK cable operator Virgin Media.

At a recent investor conference, Netflix CFO David Wells said the company would “love to reduce the friction to the end consumer” by being available on cable set-top boxes. It is up to pay-TV operators, he said, “to decide how much of a competitor they view us as or a complement.”

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