TV production company ALL3MEDIA has worked with The App Business (TAB) to develop an integrated, VoD mobile app for its UK and US audiences.

The mobile app automatically stays in-tune with customers’ ALL3MEDIA apps on their in-home smart TVs and game-consoles, enabling viewers to easily switch from TV to mobile device and pick up their viewing from exactly where they left off. Furthermore, the app integrates Apple’s in-app purchase platform with ALL3MEDIA’s existing subscription service, meaning customers can easily subscribe to the service, in-app, with just a tap. Alternatively they can continue to pay ALL3MEDIA direct via online subscription.

“All that customers care about is accessing great content. So we created a seamless experience that enables viewers to move between devices and continue enjoying ALL3MEDIA’s great shows without having to lift a finger. If you don’t finish TOWIE or Midsomer Murders at home, you can pick up from exactly where you left off on your iPad, iPhone or iPod touch. Just open the app and hit play. It’s that simple,” commented Rob Evans, founder of TAB.

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