The conflicted loyalties of Hulu shareholders – they are all major content players reliant on pay-TV distributors – may result in it becoming a ‘TV Everywhere’ service only available to those with an existing pay-TV account.

The New York Post reports that the plan lays behind Providence Equity’s decision to sell up its 10 per cent in the service. Disney, Comcast and News Corp, (which owns the NYP), will reportedly buy the stake for about $200 million, valuing Hulu at about US$2 billion.

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