The set-top 'giveaway' by incumbent Telia, is being blamed for the slump in the number of subscribers to the DTT pay platform Boxer. Subs fell by 8,000 in the second quarter, bringing the installed base to 701,000 still 23,000 more than at the same point in 2007.

“Competition in the Swedish pay-TV market is becoming tougher and tougher, not least since Telia launched IPTV a large scale,” said Boxer MD Per Norman. “The most important consideration for Boxer at the present time is that we can develop the terrestrial network using new technology and offer program packages which give even more value for money, and that we can grow in new markets.”

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