ProSiebenSat.1 Group, the German broadcaster, has reported that it “significantly improved” its profitability in the first half of 2026 while consistently advancing its strategic priorities, despite an overall decline in revenues.

Group revenues amounted to €1.54 billion, down 9 per cent, or €151 million year-on-year. On an organic basis per cent revenues declined by 2 per cent. Growth in Digital & Smart advertising revenues and in particular the strong performance of online retailer flaconi largely offset the weaker development of the TV advertising business.

In the second quarter, Group revenues totaled €768 million (previous year: €840 million). This represents a year-on-year decline of 9 per cent, or 2 per cent on an organic basis –  in line with expectations against the backdrop of what the group described as a “challenging market and economic environment”.

Marco Giordani, Group CEO of ProSiebenSat.1 Media, commented: “The first half of 2026 shows that we have consistently implemented our strategic priorities and significantly increased our profitability. In a challenging environment, we are determinedly driving forward the transformation of ProSiebenSat.1 Group – with a clear focus on entertainment, strict cost discipline, and targeted investments in our future. With the planned harmonisation of the streaming infrastructure for Joyn, we are now taking the next important step: A shared technology platform with MFE enhances efficiency and scalability, while local content ensures our relevance in each market. The combination of pan-European strength and attractive local content is a key competitive advantage.”

Bob Rajan, Group CFO of ProSiebenSat.1 Media, added: “We announced that we would rigorously review our portfolio for value creation – and that is exactly what we are doing. Since the beginning of the year, we have sold six companies with the aim of sustainably strengthening ProSiebenSat.1 Group’s profitability and consistently advancing our focus on the Entertainment business in the German-speaking region. Our path is clear: growth through increased profitability. This objective is also reflected in our EBITDA guidance for the full-year period, which we are underlining with our strong earnings growth in the first half of the year.”

ProSiebenSat.1 Group continues to expect a moderate decline in group revenues for 2026 (2025: €3,67 billion). However, given the apparent decline in the TV advertising market in the first half of 2026, ProSiebenSat.1 now expects revenues for the full-year in the Entertainment segment to decrease slightly compared with the previous year.

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Tags: germany, ProSiebenSat.1