ProOxy AG and wedotv, the free, ad-supported streaming network, have announced a strategic partnership to bring the 3×3 ice hockey format, Ultimate Hockey, to fans around the world.

As part of the cooperation, wedotv will distribute Ultimate Hockey globally across its linear sports channels as well as its free streaming platform. The international rollout will take place under the umbrella of the Ultimate Hockey – Breaking the Ice Tour, which will kick off April 10th-12th in Innsbruck, Austria.

Played 3-on-3 on a smaller surface with two 12-minute periods of effective playing time, Ultimate Hockey is defined by continuous action, quick decisions and maximum intensity. The format is designed to meet contemporary viewing habits while attracting new audiences to the sport.

Beyond fan engagement, the partnership also opens up new opportunities for brands and commercial partners. By leveraging wedotv’s global reach across free, ad-supported wedotv sports channels and wedotv, brands can connect with a sports-enthusiastic audience through engaging sports entertainment formats.

“With Ultimate Hockey, we are not only launching an exciting new sports property, we are also redefining how and where ice hockey can be experienced,” commented Philipp Rotermund, CEO & Co-Founder, wedotv. “By distributing Ultimate Hockey across our linear channels and streaming service, we are making this innovative 3×3 format accessible to audiences worldwide – completely free of charge.”

“We were looking for a partner that shares our global vision for Ultimate Hockey, and with wedotv we have found a strong international broadcast and streaming partner,” added Andreas Goebel, CCO ProOxy AG. “Starting with the Breaking the Ice Tour in Innsbruck, this partnership marks an important milestone in building Ultimate Hockey into a truly global and modern hockey movement.”

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Tags: FAST, ice hockey, sports, wedotv