Advanced Television

Premier announces promotions in Filmed Entertainment

December 8, 2025

Premier, the entertainment, arts and culture agency, has announced senior promotions within its Filmed Entertainment practice.

The agency has promoted Annie McMonagle to the newly created position of Senior Director: Film & Streaming, and SJ Peyton to Senior Director: Television. Both will work alongside Executive Director Jonathan Rutter.

McMonagle (pictured) has been part of the Premier team for over a decade and brings experience in delivering UK and international campaigns for some of the world’s top film studios, distributors and broadcasters. In her newly expanded role, She will lead Premier’s multi-award-winning film PR team, whilst continuing working with her existing client base across streamers and digital platforms.

Peyton, previously Director of Television and a valued member of Premier for nine years, will continue to lead the television division. With 25 years industry experience, she will drive the department’s strategic vision working closely with production companies, broadcasters and international partners.

John Reiss, Executive Chairman of Premier, commented: “I am pleased we have taken a further step in consolidating our offering by bringing together our teams working across filmed content however distributed. I am confident that the promotion of such consummate professionals as Annie McMonagle and SJ Peyton will bring our clients the best possible strategic advice and service execution.

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