Channel 4 Sales launching Smart Ad Engine
November 18, 2025
Channel 4 Sales is launching Smart Ad Engine, a GenAI service that seeks to make it easier for SMEs to advertise on TV.
SMEs can access Smart Ad Engine at no cost to generate indicative TV ad creative within minutes based on their existing online footprint and social media presence, visualising the potential transformative power of TV advertising.
From there, businesses can access a suite of paid-for options from end-to-end campaign management services from Channel 4 Sales – from creative development through to Clearcast regulatory submission – ensuring quality, human-led creative that is fully compliant with the UK Code of Broadcast Advertising (BCAP Code).
Smart Ad Engine will have a particular focus on ‘new-to-tv’ brands, allied to an approach that combines the best of human creativity allied to cutting edge AI technology to enable new-to-TV brands to access premium creative.
Smart Ad Engine will provide brands with a simplified experience – augmented by standard guidance and workflows led by Channel 4 Sales personnel – to produce TV-ready creative that is fully compliant with Clearcast guidelines plus channel 4’s own creative and ethical standards.
Sam Hicks, Head of Advertiser Strategy, Channel 4, commented: “Smart Ad Engine is about unlocking opportunity for SMEs, giving all businesses the tools to compete with bigger enterprises. Backed by TV’s unrivalled reach and viewer trust, allied to AI-powered automation, Smart Ad Engine will enable all businesses to visualise impactful, compliant and responsible advertising.”
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