Big Blue Marble unveils managed TV-as-a-Service platform for operators with 3SS and SEI Robotics
October 20, 2025
3 Screen Solutions (3SS), a provider of software solutions enabling content everywhere, across every screen, from set-top boxes and smart TVs to multiscreen and in-vehicle entertainment, announces that it has been selected by Big Blue Marble to provide the viewer-centric Android TV Custom Launcher and apps for Android TV, Samsung and LG smart TV platforms for its TV-as-a-Service platform. The Frontend Apps were developed using the 3Ready Framework, the award-winning user experience solution designed and developed by 3SS.
The platform is designed to support Tier 2 and Tier 3 cable operators and OTT service providers across international markets. It enables multi-tenant services to be tailored to reflect operators’ brands and offerings, concurrently providing a modern TV entertainment experience to subscribers worldwide.
SEI Robotics’ cost-effective Android TV-based STB was selected as the hardware foundation for the managed end-to-end platform.
We are so excited to launch our new TV-as-a-Service platform and empower more and more service providers to take their TV service businesses to the next level,” says Thomas Langsenlehner, Chief Customer Officer at Big Blue Marble Group.
Big Blue Marble is the new international B2B media technology brand created by ORS Group, Austria’s national broadcasting services provider, and video streaming experts Insys VT, which designed and developed the new TV-as-a-Service platform and partnered with 3SS and SEI Robotics to further enhance the user experience.
Comprehensive configuration capabilities
The solution features a new 3SS-engineered and co-designed UI/UX and benefits from comprehensive configuration capabilities based on the 3Ready Framework. It is also optimized for delivery via a new managed Android TV STB provided by SEI Robotics. The new device is designed for reliability and essential functionality and features Amlogic 5th generation SoC, 3GB of RAM, and 16GB of flash storage.
In close collaboration with Big Blue Marble, 3SS has additionally created and delivered apps to enable services on Android TVs, LG, and Samsung smart TVs.
The benefits of the Big Blue Marble TV-as-a-Service platform are substantial: Regional and local service providers who join the platform will reap multiple benefits from the technology underpinning it. Smaller operators will realize economies of scale, and enjoy technical confidence from operating on proven technology, both hardware and software. Plus, all subscribers can expect a seamless viewing experience, intuitive navigation and content-centric discovery.
Ongoing partnership with 3SS ensures next-level TV services
With the new managed end-to-end TV-as-a-Service platform, Big Blue Marble is demonstrating its ongoing trust in 3SS and the 3Ready product platform, based on a partnership that started five years ago.
“We’re extremely proud that Big Blue Marble continues to trust the 3SS team to help deliver superior OTT entertainment to operators all around the globe,” said Kai-Christian Borchers, 3SS Managing Director.
At the same time, Jeff Yin, CEO of SEI Robotics, added: “Both regional and local operators are now gaining a powerful opportunity to differentiate, and to provide tenant service providers with advanced and proven set-top box technology to accompany the first-rate entertainment experiences it delivers.”
Other posts by :
- Some new US Starlink subs face $1,000 start-up fee
- Project Kuiper beating OneWeb
- OQ Tech gets Luxembourg 5G-by-Sat concession
- Roskosmos: Heads roll, launch project scrapped
- MDA under pressure over satellite order
- SES backs C-band action from FCC
- Congested orbits mean high risks of debris
- SpaceX bids fairwell to booster 1076
