Dizplai, the strategic growth partner redefining the value of attention, has appointed Joe Edwards as Marketing Director.

Edwards brings 25 years of experience across enterprise technology, sport, and entertainment. He has led marketing programmes for Adobe, Oracle, and Sage, and held senior roles at the British Basketball League, Super League Triathlon, and DAZN, working with global organisations including the NFL, EHF, and FIBA.

At Dizplai, Edwards will focus on strengthening the company’s market definition, growing the business through marketing efforts, and supporting the proposition of its technology platform. His blend of enterprise tech expertise and fan-first marketing experience positions him to help accelerate Dizplai’s commercial impact.

“Joe’s track record of building brands that punch above their weight makes him an ideal match for Dizplai,” said Ed Abis, CEO of Dizplai. “His expertise at the intersection of fan engagement, cultural insight, and digital innovation will help us strengthen our profile and continue to redefine the value of attention.”

Edwards added: “Dizplai is at an exciting moment, bringing together consultancy, creativity, and technology to unlock the full value of audiences. I’m looking forward to helping the company grow its reach and show how participatory media and fan engagement can deliver real results for clients.”

Dizplai is a growth partner that redefines the value of attention by helping broadcasters, publishers, rights holders, creators, and brands turn passive fans into active communities that fuel culture, conversation, and commerce. The world doesn’t need more content; it needs more connection – which is why Dizplai blends strategy, creativity, and technology to design moments worth staying for, where audiences feel heard, valued, and part of the story. With flexible commercial models and its proprietary platform engaging over 100 million people every month, Dizplai delivers participatory media that drives loyalty, revenue, and lasting business growth.

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