BlackArrow, a global provider of advanced advertising solutions for New TV platforms, has announced a trio of strategic hires that bolsters the company’s multiplatform advertising marketplace expertise and builds upon its accomplished management team.

The new appointments are:
– Dr. Joseph Matarese, CTO – a senior cable television and telecommunications technology executive, renowned for thought-leadership and innovation in the development of on-demand advertising and content systems.
– Tricia Iboshi, senior vice president, client services and operations – a veteran of the IP video and social video markets with KitDigital and thePlatform.
– Dean McCormick, vice president, advertising solutions – a media executive with experience in ad sales, strategy and business development

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