MetaBroadcast, the metadata management provider for content aggregators and audience measurement firms, has partnered with IMDb, the popular source for information on movies, TV shows and celebrities, to launch a new service that empowers media and entertainment companies with deep insights into the completeness, accuracy, and consistency of the metadata to enrich their media catalogues.

Now available in AWS Marketplace, the MetaBroadcast Audit for Media & Entertainment leverages IMDb data to provide customers with a tangible plan that reduces metadata costs and delivers more efficient content discovery, distribution and monetisation across all platforms by addressing the challenges of inconsistent and siloed metadata.

MetaBroadcast has already delivered a number of audit projects using data licensed by IMDb for companies like ITV, Fremantle and Radio Times. These audits have successfully identified key areas for improvement, including identifying data duplication in excess of 30 per cent, data errors in over 50 per cent of records, missing, incomplete or repetitive programme descriptions, limited cast data and challenges related to the timely availability of data. In launching a more formal audit service, MetaBroadcast said it selected IMDb as an enrichment data source because of “the unrivalled strength of the information IMDb licences to companies, including metadata for more than 10 million movies, TV series, and video game titles, 14 million cast and crew listings, 1.6 billion user ratings, and global box office grosses”.

This strategic collaboration deepens MetaBroadcast’s years-long licensing arrangement with IMDb, reinforcing Metabroadcast’s role as a source of enrichment data for linear and on-demand video providers, as well as audience measurement firms.

“As we help our customers refine their metadata strategies, working with a global leader like IMDb enables us to fill gaps, enhance content discoverability, and improve viewer engagement,” said Jamie Mackinlay, CEO of MetaBroadcast.

“We are pleased to collaborate with MetaBroadcast to offer another opportunity for companies to grow their businesses with data licensed by IMDb,” added Nikki Santoro, CEO of IMDb. “By leveraging our movie, TV, and cast and crew information, this innovative audit service enables media companies to enhance their metadata quality, improve content discovery, and ultimately provide a better experience for audiences worldwide.”

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Tags: aws, IMDb, metadata