ITV Studios has announced the expansion of its Brand Licensing team, driving growth across its portfolio of brands. Under the leadership of Jurian van der Meer, Executive Vice President of Brand Licensing, the team focuses on creating opportunities in merchandise, publishing, events, gaming,and brand integrations.

Joining Steve Watling (SVP of Gaming), Kayla Bredewold (VP of Brand Licensing), Christina Lima (VP of Brand Licensing) and Leila Ahmed (VP Brand Operations), are new team members Lex Scott, VP of Gaming; Louise Black, VP of Events and Attractions; and Laura Cripps, VP of Brand Integrations. Together, the team will lead the charge in bringing ITV Studios’ brands to life across new platforms and experiences.

ITV Studios’ top brands drive a wide range of licensing opportunities. Love Island, the global reality TV sensation, continues to dominate, especially in the US, where it became the most-watched reality show of the year, making it ideal for merchandise, beauty collaborations, and events. Hell’s Kitchen, with new seasons signed and available in several countries, remains a fan favourite under Gordon Ramsay, offering licensed kitchenware, culinary experiences, and food partnerships. Celebrating its 10th anniversary in 2025, the Emmy Award-winning Schitt’s Creek will extend its current range with exclusive merchandise, fan events, and limited-edition collaborations. Next to these much loved brands, the team also represents Murdoch Mysteries, now in its 18th season, seeking to deepen its connection with loyal viewers with historical-themed collectibles and immersive experiences; the critically acclaimed police drama Line of Duty with opportunities for publishing, apparel, and interactive fan events; and Brassic, acclaimed British comedy, now available on Netflix UK.

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Tags: Hell's Kitchen, itv, ITV Studios, line of duty, love island