White label video streaming platform solution, OKAST, has been chosen by Ascot Elite for the launch of ascot now, a new VoD platform in Switzerland.

Under the brand ‘ascot now – finest cinema selection’, Ascot Elite Entertainment, the Swiss film distributor, has launched its own TVoD platform.

ascot now offers a curated library of titles with around 180 films from its extensive library at launch. In addition, free bonus material will be available in the ‘Close-up’ section; from interviews and Q&As with the filmmakers, to ‘making ofs’ and ‘behind the Scenes’ features.

OKAST is providing technical platform, including the scalable streaming architecture, design & user experience, content and rights management, and TV & mobile applications.

Oliver Schnider, CEO of d’Ascot Elite Home Entertainment AG, commented: I am very pleased to be able to move closer to consumers with ascot now and to present our high-quality catalogue as well as the latest new releases. In addition, we can also draw attention to current cinema releases and thus cultivate and strengthen our community”.

Cédric Monnier, CEO of OKAST, added: “We are very honoured by Ascot Elite’s trust in OKAST to execute their OTT strategy. Ascot Elite is a major player in Switzerland and we’re happy to help them in their commitment to Swiss films. This new platform is another important milestone in the international growth of our company in Europe”.

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Categories: Articles, VOD

Tags: Ascot, OKAST, Switzerland, tvod