The Advanced Television Systems Committee’s Board of Directors has selected Madeleine Noland of LG Electronics to lead the ATSC’s primary technology group supporting implementation of the new ATSC 3.0 next-generation broadcast TV standard.  She will succeed Triveni Digital’s Dr. Richard Chernock as Chairman of the ATSC Technology Group in May.

“Throughout the development of the ATSC 3.0 suite of standards, Madeleine has been a consistent and dependable leader.  She is adept at forging agreements on difficult technical issues within the collaborative standards development process.  Following in Rich’s footsteps is a logical progression for her.  We are delighted that Madeleine has accepted this new assignment to guide the Technology Group’s continuing development of standards and recommended practices,” said ATSC President Mark Richer.

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