Bell Media, TELUS deliver new live CTV ad inventory
May 21, 2026
Bell Media has announced a strategic agreement with TELUS to expand its Connected TV live advertising capabilities, enabling new inventory across TSN, CTV, and leading English-language specialty channels on the TELUS TV+ platform. The agreement extends Bell Media’s Connected TV Live into Western Canada, including live sports, and delivering national scale for advertisers and enhancing the viewing experience for Canadians.
Building on its industry-leading launch of Addressable TV in 2023, Bell Media continues to evolve its live Connected TV offering with expanded inventory, enhanced capabilities, and broader distribution beyond the Bell Fibe footprint.
“Bell Media continues to lead the evolution of Connected TV live in Canada. By launching with TELUS, we are extending our advertising solutions to Western Canada and enabling national scale for advertisers who want to reach audiences during live news, entertainment, and premium sports,” said Payal Gabrani-Bahl, SVP, Data and Advertising Products & Platforms, Bell Media. “This expansion unlocks new value for the entire ecosystem and delivers a more relevant viewing experience for Canadians.”
“We are excited to enable Bell Media to bring live ad replacement to TELUS TV+ for the first time. This launch introduces powerful new capabilities for advertisers and enhances the TV experience for our customers with more relevant, personalized advertising,” said Amit Nag, VP, Smart Home and Entertainment, TELUS. “We look forward to building on this momentum and driving continued innovation in Canada’s streaming landscape.”
This milestone marks the first agreement between a Canadian broadcaster and broadcast distributor to bring live linear ad replacement to market. The launch represents a significant step forward for the Canadian media ecosystem, enabling improved monetisation opportunities, greater advertising precision, and a more personalized viewing experience. Through TELUS, Bell Media’s live Connected TV inventory now reaches households across Alberta and British Columbia, complementing its established footprint in Ontario, Quebec, and Atlantic Canada.
The expanded offering leverages advertising technology and streaming delivery capabilities, combining the strengths of Bell Media, TELUS, and leading advertising technology platforms. Key features include seamless ad insertion within live streams, contextual and audience-based targeting, real-time campaign reporting, and full programmatic activation across major demand-side platforms (DSPs).
Bell Media will continue to explore opportunities to expand these capabilities to additional broadcasters and distributors across Canada, further advancing innovation in the Canada’s streaming and advertising landscape.