McLaren Racing announces partnership with Global
May 18, 2026
McLaren Racing and Global, the Media & Entertainment group, have announced a new partnership that will see Global join the McLaren Mastercard Formula 1 Team and McLaren Hypercar Team as an Official Race Partner and Official Audio Race Partner from the 2026 season onwards.
The news was revealed live on air as Heart Breakfast with Jamie Theakston and Amanda Holden, and Capital Breakfast with Jordan North, Chris Stark and Siân Welby, visited the McLaren Technology Centre. As part of the multi-year agreement, Global branding will feature across team radio headsets during F1 race-week activity at Monaco, Silverstone and other key European races.
On selected F1 race weekends, Global Player branding will feature on race-team headsets worn by McLaren personnel and team drivers Lando Norris and Oscar Piastri. Branding will also extend across digital assets, delivering prominent visibility for Global across McLaren’s global fanbase.
Matt Dennington, Co-Chief Commercial Officer, McLaren Racing, commented: “Global shares our commitment to reaching fans in meaningful ways. Bringing them into some of our most iconic race environments will add real value to how we connect with audiences throughout the season. We look forward to working closely with the Global team across the selected races.”
Mike Gordon, Chief Commercial Officer, Global, added: “Partnering with McLaren Racing as Official Race Partner and Official Audio Race Partner is a brilliant opportunity to put Global Player at the heart of the action on one of the world’s biggest sporting stages. Global and McLaren both have a drive for performance and precision, with a shared focus on entertaining and engaging audiences. We’re excited to keep race fans updated on Global Player, across our radio brands and our billboard network.”