Advanced Television

TriCoast Media announces expansion of unified SSP, DSP

April 24, 2026

TriCoast Media, a content-first adtech company, has announced the expansion of its unified SSP, DSP designed to compress the CTV supply chain and reduce inefficiencies. To meet rising demand, the company is expanding both its sales team and content library.

Born from TriCoast Entertainment—a global distributor with more than 5,000 film and television titles—TriCoast Media was originally built to monetize its own inventory across FAST, AVoD and linear channels. This content-first foundation organically evolved into a differentiated model operating at the intersection of studio, distributor and adtech.

TriCoast Media turns its content library into a flywheel, offering publishers more favorable revenue shares in exchange for preferred access to backfill inventory. This model preserves publisher economics while scaling TriCoast’s direct partnerships with 250+ CTV publishers and 3,000+ channels, including VIZIO, Samsung, Paramount, Xumo, Tubi, and Plex.

For advertisers, this translates into a more direct path to premium inventory, with TriCoast’s model delivering 30–50% lower CPMs compared to traditional buying approaches. The platform also integrates first-, third-party, and contextual data partners like Subjective, as well as campaign verification supported by HUMAN and Mediaocean.

“Right now, everyone is talking about the convergence of buy and sell sides, but we’ve been built that way from the start,” said Nick Risher, CEO at TriCoast Media. “Because we began as content owners filling our own inventory, we developed a fully integrated SSP and DSP that optimises the supply path, resulting in fewer hops, better economics, and stronger outcomes.”

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