Merzigo, the video monetisation company, has partnered with Rainbow, the Italian animation studio behind hit franchises including Winx Club, to expand the digital reach of its kids and family animation brands worldwide.

Under the agreement, Merzigo will expand the digital performance of more than 60 of Rainbow’s multi-language YouTube channels, including Winx Club, Mermaid Magic, Huntik: Secrets & Seekers, Maggie & Bianca: Fashion Friends and 44 Cats and alongside 10 Facebook pages.

Marking Merzigo’s strategic expansion into the kids and family entertainment space, this partnership leverages Merzigo analytics and platform expertise to grow audiences, increase engagement, and maximise the reach and impact of Rainbow’s extensive digital portfolio.

Valerio Motti, Managing Director, EMEA, Merzigo, commented: “Led by the iconic Winx Club franchise, Rainbow has created an incredible catalogue of some of the most popular kids and family entertainment content. As audiences of all ages increasingly seek out premium content online this is the perfect time to expand the global reach of these hugely successful titles. We are delighted to partner with Rainbow and support this exciting new phase in their digital distribution strategy.”

“Rainbow’s mission has always been to bring our stories to every corner of the globe. In today’s fragmented media landscape, a global distribution strategy requires specialized digital optimization. By integrating Merzigo’s cutting-edge management of YouTube and Facebook into our broader multi-platform strategy, we are ensuring that our IPs reach their maximum potential. This partnership is a key pillar in our evolution, allowing us to engage with fans on the platforms they use most while scaling our global footprint with unprecedented speed.” added Marco Azzani, EVP Digital Channels and Distribution, Rainbow.

The multi-year agreement will see Merzigo apply its global expertise to optimise content strategy, increase audience engagement and unlock new revenue opportunities across Rainbow’s digital portfolio.

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Tags: kids, rainbow, winx club, youtube