Box to Box Films makes senior appointments
April 14, 2026
Box to Box Films, the production company behind global hits including Formula 1: Drive to Survive, Face Off: Inside the NHL, Amy, Maradona and Tour De France: Unchained, has appointed Matteo Perale as President and Matt Moore as Chief Financial Officer as the company continues to scale its global operations, consolidate new business opportunities and build on its sport and brand storytelling.
In his new role, Perale (pictured) will work across development, partnerships and new business opportunities, helping to drive the next phase of growth while supporting the diversification of Box to Box’s revenue streams across original commissions and brand collaborations. Perale brings a track record spanning strategy, production and deal-making across the global media landscape. He previously co-founded the multi award-winning studio wiip, which was sold to Korean conglomerate JTBC, and has held senior roles including Head of Strategy and Corporate Development at CAA, where he sat on the executive committee, and Director of Strategic Development at Infront Sports & Media, playing a key role in its sale to Wanda Group.
Following Perale’s appointment, Box to Box founders James Gay-Rees and Paul Martin will now serve as Co-CEOs of the company, in addition to their roles as Founders. The move reflects the scale and ambition of the business today, and is designed to support continued growth across both the creative and strategic leadership of the company.
Moore, as Chief Financial Officer, will oversee financial strategy as the business continues to scale internationally. Moore brings extensive experience across the media and entertainment sector, most recently serving as Group CFO at Vice Media Group, where he played a key role in restructuring the business and securing new investment to support its recovery and growth. Prior to this, he held senior roles at ITV, Virgin Media and BSkyB, with expertise in scaling businesses, financial transformation and global operations.
US-based Perale commented: “Box to Box has built something incredibly distinctive with a way of telling stories that genuinely connects with audiences around the world, and a brand that stands for quality. Those values remain at the core of what’s needed to succeed in a time of rapid change. I’m excited to build on that as we continue expanding the company and positioning it at the intersection of content, culture and brands.”
UK-based Moore said: “This is a business with a clear creative identity and real momentum. I’m looking forward to supporting the next phase of growth and helping to build the infrastructure needed to scale globally.”
Gay-Rees and Martin added: “Matteo brings a rare combination of creative instinct, strategic thinking and deal-making experience. As we continue to grow across our core slate and in partnership with brands, that perspective is incredibly valuable. Alongside Matt, who brings deep experience in scaling global media businesses, these appointments strengthen the leadership team for what comes next.”
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