Source Media Group launches Source Golf
April 7, 2026
Source Media Group has announced the launch of Source Golf, a year-round YouTube golf network, delivering over 100 million hours of annual television screen viewing.
“For the first time, the sport’s top creators and athletes are coming together as a network, built for the biggest screen in the home,” commented Steve Strand, President and Co-Founder of Source Media Group. “We’ve rebuilt the golf bundle for the streaming era. This is where daily golf lives.”
Source Golf brings together some the sport’s most influential voices under a single network. Bryson DeChambeau has helped redefine what a professional golfer can build outside of traditional broadcast, while Grant Horvat and The Bryan Bros have helped pioneer a new model,
building direct, scaled audiences through YouTube.
DeChambeau commented: “The way people consume golf content has changed, and YouTube is a massive part of that. I love that I get to be a part of that shift. I’ve seen how powerful that direct connection to the fans can be, and I’m excited to keep building this ecosystem with partners like Source Golf.”
Horvat said: “Today we are reaching many different golf fans through YouTube”
“Growing the game has been our biggest goal. Bringing Source in allows us to create more accessibility for fans and audiences across the board,” stated The Bryan Bros (pictured).
Source Golf is backed by David Blitzer’s Bolt Ventures, reflecting a shared conviction around the future of digital sports media and a strong alignment in building the next generation of golf platforms.
“Source Golf is redefining how premium sports content is aggregated and sold,” added Ethan Rosenbaum, Co-Managing Partner at Source Golf. “By unifying top golf content into one network, we offer brands scaled inventory through a single point of execution – resulting in new revenue for creators and value creation for our partners at Bolt Ventures.”