Habitat signs sponsorship deal with Channel 4’s Inspired Living
March 31, 2026
By Nik Roseveare
Advanced-Television can exclusively reveal that Channel 4 Sales has signed a year-long sponsorship deal with homeware and interiors brand Habitat for Channel 4’s Inspired Living programming strand.
The sponsorship will appear across Channel 4, E4, More4 and Channel 4 streaming, showcasing the Habitat brand alongside programming that aims to celebrates creativity, lifestyle and self-expression including Channel 4’s new reality format Your Song, set to launch this summer. The deal also includes a social sponsorship package, licensing opportunities and Ad Pause integration, enabling audiences to engage with the Habitat brand across both broadcast and digital platforms.
Emma Hopkins, Partner Lab Leader at Channel 4, commented: “We are delighted to welcome Habitat as the new sponsor of Inspired Living across Channel 4 programming. This partnership brings a beloved British homeware brand into a wide range of our content, creating meaningful opportunities for Habitat to connect with viewers in their homes and provide inspiration for everyday living.”
Laura Boothby, Head of Brand Communications at Argos & Habitat, added: “We’re excited to partner with Channel 4 to showcase the great range from Habitat, using a series of fun shorts developed by the team at New Commercial Arts. It’s a brilliant opportunity to highlight Habitat’s affordable design-led products, and show how they can fit effortlessly into people’s everyday lives as they settle in for their favourite shows.”
Creative Agency NCA supported the deal by ideating and producing the campaign.
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