Ledger Bennett hires Dentsu’s Fletcher as Executive Creative Director
March 26, 2026
B2B marketing agency Ledger Bennett, part of Havas Media Network, has appointed Dentsu’s Jason Fletcher as Executive Creative Director to strengthen its creative leadership and support its Forever Customer proposition
Fletcher brings more than three decades of creative leadership experience spanning both B2B and B2C. Most recently, he spent seven years at Dentsu, where he led B2B creative work for clients including JLL, Irwin Mitchell, Visa and Santander. His work has earned major industry recognition, including The Drum B2B, B2B Marketing, Cannes Lions and Campaign’s Brand Film of the Year award. He has also previously held senior roles at Publicis, TBWA London and McCann, working with Heineken, EE, Four Seasons Hotels and Nissan.
In his new role, Fletcher’s mandate is to help teams create high impact work rooted in clear audience insight, ensuring brands connect authentically with the communities and decision makers that matter most.
The appointment comes as Ledger Bennett continues a period of strong momentum, with new flagship client wins and recent recognition in the B2B Marketing UK Agencies Benchmarking Report. The agency ranked number three among the UK’s top B2B marketing agencies, number three among the fastest growing agencies and number two for demand generation specialists.
Jason Fletcher, Executive Creative Director at Ledger Bennett, said: “Great B2B creativity starts with understanding the real challenges clients are facing and the decisions their audiences are trying to make. That means getting closer to clients and understanding what keeps them up at night so we can create work that genuinely helps solve those problems. Ledger Bennett’s Forever Customer proposition is about creating long term value rather than short term impact, which is exactly the kind of challenge creative teams should be focused on. Being part of Havas Media Network gives the opportunity to strengthen that offering, bringing creativity, media and data together in ways that help brands connect with audiences more meaningfully.”
Andrea Sexton, CEO, Ledger Bennett, added: “Jason brings a powerful combination of creative excellence and strategic thinking that aligns perfectly with where Ledger Bennett is heading. As we continue to grow and build on the strong momentum we have seen this year, his leadership will help us elevate the creative work we deliver and ensure it drives meaningful business impact for our clients. His experience across both B2B and B2C makes him a fantastic addition to the team.”
Other posts by :
- Forecast: SpaceX tracking to $20bn revenue in 2026
- EchoStar’s Dish restructures debt obligations
- AsiaSat hits Zee and JioStar with legal actions
- Nvidia unveils orbital chip/computer for AI and data
- Space Sector: ‘Profound Acceleration in 2026’
- Starcloud wants 88,000 satellites
- Lynk Global requests “experimental” satellite access
- Safran Space links laser direct to satellite