January Digital, the marketing leadership company, has announced the expansion of its partnership with Tracer, the intelligence layer for AI-driven enterprises, to accelerate the agency’s AI-powered marketing infrastructure.

As brands diversify media investment across social, CTV, search, and the open web, fragmentation has become one of the defining challenges of modern marketing. Through its partnership with Tracer, January Digital has scaled its proprietary AI systems to meet that shift, with usage increasing by more than 200 per cent and total data processed growing by 400 per cent. By unifying performance data across platforms, January Digital gives clients consistent visibility into media performance, enabling faster iteration and more informed decision-making in an increasingly complex ecosystem.

“Clean data is the starting point of all great media plans and systems,” said Vic Drabicky, Founder and CEO of January Digital. “Building a strong foundation with Tracer has allowed us to build incredibly smart AI systems, move faster, and continue delivering for our clients at the highest standards.”

Through a multi-year collaboration, Tracer has served as January Digital’s standardized data infrastructure layer, creating clean, consistent datasets across platforms and supporting reporting structures across clients. With this layer in place, January Digital has scaled its proprietary AI products, increased operational efficiency, and expanded the number of clients it serves while maintaining high service standards.

“As brands expand across more platforms, AI is only as strong as the data beneath it,” added Leighton Welch, Chief Technology Officer of Tracer. “By working closely with January Digital to centralize performance data, we’ve helped create the consistency required to support smarter AI systems and scalable performance visibility across their client portfolio.”

This partnership reflects January Digital’s continued investment in operationalizing AI-ready data infrastructure to support advanced automation and intelligence systems. As performance data continues to spread across platforms, connecting and structuring that data into a strong foundation has become essential to supporting both cross-platform visibility and intelligent automation.

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Categories: Press Releases

Tags: AI, ceo, CTV