Samsung ranked global TV market leader for 20th consecutive year
March 9, 2026
Samsung Electronics has announced that it has ranked as the world’s No.1 TV brand for the 20th consecutive year, based on revenue share.
Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1 per cent share of the global TV market in 2025.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” commented SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust, built on decades of engineering excellence and premium innovation.”
20 Years of Innovation
Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently reshaped the television industry. To make its 20th year as the #1 TV brand, Samsung released this following time line of key innovations:
- 2009: The company accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
- 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
- 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
- 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customizable digital art canvas.
- 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
- 2018: 8K TVs delivered over 33 million pixels — four times the resolution of 4K.
- 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and color accuracy in ultra-large screens.
- Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.
Strengthening Leadership in Next-Generation TVs
Samsung says it will continue to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company will also continue to enhance its OLED and Neo QLED line-ups, delivering premium picture quality, ultra-large screen options and differentiated display performance.
Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its line-up. At the same time, Samsung has said it will continue investment in AI-powered TVs that integrate advanced processors and intelligent features to optimise picture, sound and personalisation in real time.
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