MyWhoosh, the free-to-use virtual cycling app, has partnered with Warner Bros Discovery (WBD) to become its new leading cycling partner throughout the 2026 season.

With more than 300 days of live action encompassing over 1,000 individual race broadcasts including every race on the men’s and women’s UCI World Tour, WBD’s cycling coverage across Europe on Eurosport, TNT Sports, HBO Max and discovery+ will see MyWhoosh positioned around the biggest events (excluding the Tour de France). The sponsorship package includes brand visibility and placement across all of WBD’s cycling coverage across its linear, digital, web, app and social platforms.

As well as on-screen branding throughout some of the year’s most prestige races, the collaboration will also see a series of short films created for WBD’s digital and social platforms that explores MyWhoosh. WBD’s team of cycling experts and on-screen presenters will take part in challenges as part of a Human vs Virtual series hosted on the platform to authentically present the benefits to cyclists. Fast-paced storytelling will include voice-overs from WBD’s expert commentators with MyWhoosh race data, such as speed, watts and heartrate, overlaid through graphics which blend the real and virtual worlds.

Furthermore, new behind-the-scenes documentary style content will also explore the advanced features housed within MyWhoosh through a new Cycling Tech Diary series. Five short episodes including interviews with the experts behind the technology will educate viewers about its potential, from exploring the power of its community to meeting the minds behind the design of the unique virtual environments and challenges housed within the platform.

Scott Young, EVP at WBD Sports Europe, commented: “As the Home of Cycling for more than 35 years, our complete collection of live races, non-live content and original stories reach millions of fans across Europe every year. Our mission is to continue driving the growth of the sport internationally and we welcome the opportunity to work with passionate industry leaders to achieve this. Innovation is central to our approach and by collaborating with MyWhoosh which shares our goals for advancing the sport through immersive technology, we know we can further accelerate fan engagement through best-in-class storytelling.”

Matthew Smithson, Director of Esports & Game Operations at MyWhoosh, added: “Cycling is evolving with each year, so is our commitment to contribute to the cycling community. We are delighted to collaborate with WBD Sports, a true global leader in cycling storytelling. By working together, we have an opportunity to reimagine how the sport is experienced – connecting elite competition, technology, and powerful stories to reach new audiences. This partnership also allows us to scale indoor cycling, and grow a more engaged, global community around the sport we all believe in.”

The next race featuring MyWhoosh on WBD’s channels and platforms is the AlUla Tour 2026, live across Eurosport, TNT Sports, HBO Max and discovery+ until January 31st.

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Tags: cycling, Eurosport, warner bros discovery, WBD