Sports Studio has announced that its streaming platform, Free Live Sports (FLS), whas added 10 new channel partners including NASCAR, Sports Illustrated TV, MSG Sports Zone, Tennis TV, Unbeaten, Waypoint TV, Overtime, Cirque du Soleil, World Surf League and Golf Network.

The new partners deepen the FLS lineup with expanded live events, sports-centered storytelling, and year-round programming that seeks to appeal to both mainstream and emerging fan communities.

“This is a pivotal moment for Free Live Sports,” commented Cathy Rasenberger, President of Sports Studio Inc. “We’re building a platform where every fan can discover the sports they love, from household names to emerging global favourites. Our partners trust FLS not only to reach millions of fans but to grow meaningful revenue through modern CTV ad-tech. These 10 new partners bring world-class storytelling, live events, and shoulder programming that elevate FLS into a true powerhouse of free sports entertainment as we build the next generation of sports television.”

Free Live Sports is available across North America, Europe, Latin America and Asia.

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Tags: free live sports, golf, nascar, sports