WBD unveils plans for Harry Potter’s 25 Years of Magic celebration
January 21, 2026
By Nik Roseveare
Warner Bros Discovery has announced plans to commemorate 25 since Harry Potter and the Philosopher’s Stone – the first movie adaptation of the celebrated book series – debuted in cinemas. Fans worldwide can look forward to fan-focused experiences, special screenings, exclusive products, and more.
When Harry Potter and the Philosopher’s Stone (known as Harry Potter and the Sorcerer’s Stone in the US, India and the Philippines) premiered on November 16th 2001, it opened a Portkey to the wizarding world for film-goers, setting Box Office records to become the highest-grossing film of the year. The franchise became an eight-film phenomenon that conjured more than $7.7 billion globally (€6.5bn), cementing Harry Potter as one of the most beloved entertainment brands of all time.
Now, 25 years later, the magic remains strong. Harry Potter is still one of pop culture’s most enduring icons. Ahead of the HBO Original Harry Potter television series, currently in production at Warner Bros Studios Leavesden and set to premier in 2027, WBD is inviting fans everywhere to come together for a special celebration of the wizarding world’s enduring legacy.
The 25 Years of Magic celebrations will include…
Magical Fan Experiences
- Butterbeer Season (March–May): Touring Butterbeer Trucks will roll into cities worldwide, serving limited-edition drinks and exclusive merchandise, supported by digital content and social activations.
- Harry Potter’s Birthday (July 31st): Special themed products, events and activities at official Harry Potter locations worldwide, and at retail, will bring summer magic to families and younger fans.
- Back to Hogwarts (August–September): The fan-favourite global celebration returns and vows to be bigger than ever, uniting the Harry Potter community around the world.
Special Screenings
- Theatrical Re-Release: Harry Potter and the Philosopher’s Stone / Sorcerer’s Stone will make a return to the silver screen, with a special treat for fans – 10 minutes of behind-the-scenes content never before seen in cinemas. The film will show on screens across North America, EMEA, LatAm and APAC between August 27th and September 3rd (timings vary by location).
- During this window, fans will also have the chance to enjoy experiential magical touches guaranteed to bring the magic to life and watch all eight films from the Harry Potter series in cinemas.
- Shared Reality Experience: This spring, Harry Potter fans will be able to experience the magic of Harry Potter and the Sorcerer’s Stone in Shared Reality at Cosm – with venues currently open in Los Angeles and Dallas, and locations in Atlanta and Detroit set to open later this year.
Limited-Edition Products
- Fans worldwide can look forward to special collections and commemorative ranges from a host of brands, including Lego, Spin Master, LUG, MGA, Jazzwares, Alex and Ani, Hallmark, Reyn Spooner, Pyramid, Loungefly, Timex, Crocs, Vera Bradley, MinaLima and more.
- Fans will also be able to purchase limited edition items from the exclusive 25th Anniversary range at select Harry Potter Shops in London, America, Tokyo and online, the range includes a Celebration Bear, Philosopher’s Stone Keychain and Collectable Pin Set.
Global Experiences
Harry Potter destinations around the world will also offer fans surprise and delight moments throughout the year…
Warner Bros Studio Tour London – the Making of Harry Potter in Watford will unveil their new summer feature – celebrating Harry Potter and the Philosopher’s Stone!
From May 7th to September 7th, fans can discover the wizarding artefacts they were introduced to in the first film, from the mystifying Philosopher’s Stone, to the iconic Golden Snitch. This special feature will reveal how each magical prop was carefully crafted for filming, as well as showcase the instantly recognisable sets, reveal behind-the-scenes facts and clever secrets that made the film so iconic.
This year, Warner Bros Studio Tour Tokyo – the Making of Harry Potter will also enable fans to go back to where it all began… more information will be shared on what fans can look forward to soon.
Universal Destinations & Experiences will celebrate Harry Potter with special, limited-time offerings in The Wizarding World of Harry Potter at Universal theme parks in Orlando, Hollywood, Osaka and Beijing throughout the year – including Butterbeer Season and Back to Hogwarts, as well as at Warner Bros. Discovery Global Touring Experiences including The Harry Potter Film Concert Series, Harry Potter: The Exhibition, Harry Potter: Visions of Magic and Harry Potter: A Forbidden Forest Experience.
International Celebrations
A host of real‑world and digital fan focused activities will be taking place – from iconic film moments brought to life in touring installations around China starting later this month, to a special Harry Potter 25th Anniversary themed takeover of Chadstone, the largest retail and lifestyle destination in the southern hemisphere in Melbourne, which will kick off in April.
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