Trade body the Audiovisual Anti-Piracy Alliance (AAPA) has confirmed that Telekom Srbija has officially joined the Alliance, reinforcing its strategic expansion in South-East Europe and bringing new operational strength to the collective fight against audiovisual piracy.

As one of the largest and fastest-growing telecommunications and media groups in Southeastern Europe and the leader of digital transformation in the region, Telekom Srbija operates an extensive portfolio of premium TV channels, digital platforms, and streaming services. Its addition to AAPA brings critical regional intelligence and direct, hands-on experience confronting organised piracy networks that continue to undermine investment, revenue, and the sustainability of Europe’s creative industries.

Miruna Herovanu, Executive Director of AAPA, commented: “Telekom Srbija joins AAPA at an important moment for Europe’s audiovisual market. Their practical expertise, technical capability, and strong regional presence make them a highly valuable partner in our work. The Western Balkans remain a priority area for enforcement, and we are very pleased to integrate Telekom Srbija’s knowledge and leadership into our joint efforts.”

Telekom Srbija also welcomed the partnership, highlighting the importance of aligned action across borders.

Telekom Srbija’s CEO, Vladimir Lučić stated: “Protecting premium content and ensuring a fair, competitive market is central to Telekom Srbija’s mission. Piracy is not only an economic threat — it is a security and consumer-protection challenge that requires coordinated responses. By joining AAPA, we strengthen our ability to work with Europe’s leading broadcasters, rights holders, and enforcement bodies to disrupt illegal networks and safeguard the value of the content we deliver.”

With piracy continuing to evolve rapidly in scale and sophistication, Telekom Srbija’s engagement strengthens AAPA’s ability to respond with speed, precision, and collective expertise.

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Categories: Articles, Broadcast, Business, Content, Pay TV, Piracy, Policy, Regulation, Rights

Tags: AAPA, Audiovisual Anti-Piracy Alliance, Miruna Herovanu, Telekom Srbija