AppsFlyer, a specialaist in marketing measurement, has announced the launch of its Self-Reporting Network (SRN) integration with Roku. The collaboration enables advertisers to measure, optimise and scale their streaming campaigns across the Roku platform with greater precision and transparency. The integration spans the full breadth of the Roku platform, including Roku Ads Manager, endemic placements […]
Adlook, the self-driving, AI-powered, outcomes-focused brand growth platform, has announced its integration with smartclip, RTL Group’s adtech business and a provider of adtech solutions across Europe. This cooperation enables advertisers and agencies partnering with Adlook to activate campaigns across smartclip’s Connected TV (CTV), Addressable TV (ATV), and digital video inventory in Europe. By combining Adlook’s […]
Sixty years after Thunderbirds first landed on British TV screens, the iconic show is being celebrated with a fresh look back at its enduring legacy. A special mini-series will see super-fan Scarlett Moffatt look beyond the strings and step into the world of International Rescue, speaking to the people who know the show best and […]
The Mediapro Studio US & Canada and Telemundo Studios have announced a strategic partnership to jointly develop and produce original movies tailored to Hispanic audiences in the US and across global markets. The agreement follows the recent announcement of their co-production of the film Atrápelo quien pueda. “We are thrilled to partner with Telemundo, a […]
UK indie Dash Pictures has hired Jack Oliver as Head of Development and Executive Producer across all unscripted and scripted content. Jack, an experienced broadcast producer and executive, recently left European pay-TV giant Sky from his role as Head of Co-Productions after a decade at the company where he started as an Acquisitions Manager working […]
DeepIntent, the healthcare demand-side platform, today unveiled its HealthFirst Audio Package, offering healthcare advertisers premium, precision-targeted access to digital audio at scale. Featuring curated supply from iHeartMedia, SiriusXM Media, and more, the turnkey offering is designed to maximise campaign performance by connecting brands with patients and providers during high-attention, screen-free moments. “Audio is rapidly emerging […]
Picnic, a specialist in Inventory Intelligence dedicated to driving a higher-quality ad-funded web, has announced a partnership with Happydemics, a cross-channel brand lift solution. This collaboration will provide clients with brand lift studies that demonstrate the measurable impact of running campaigns on premium inventory curated through Picnic’s PIQ data platform. As advertising budgets face increasing […]
Following the recent launches of several premium drama series, including action thriller Embassy Down and Sci-Fi YA title Wonder, yes Studios will arrive at MIPCOM this year with three additions to its growing catalogue of comedy series. Little F-cker and Canteen Commando are brand new titles for the market, while romantic comedy Bloody Murray returns […]
Commissioned by Sky Kids, the first animated special from Magic Light Pictures’ award-winning and BAFTA-nominated preschool property Pip and Posy will premiere on October 1st on the Sky Kids linear channel as well as being available on demand on Sky Kids and NOW. Featuring exciting new characters and locations, Pip and Posy’s Spooktacular Party sees […]