HBO Max, Warner Bros Discovery’s (WBD) SVoD service is set to expand its presence in the European market with launches in Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on January 13th 2026 – with a UK and Ireland roll out soon to follow “in early 2026”.

HBO Max will launch in the new markets with its Basic with Ads, Standard and Premium service plans -with a sports add-on available at an additional cost.

HBO Max is home to content from HBO, Warner Bros, the Harry Potter Universe, the DC Universe, Cartoon Network and Max Originals all in one place. HBO Max will also be home to the Olympic Winter Games Milano Cortina 2026, which kick off on February 6th.

JB Perrette, CEO and President of Global Streaming and Games at WBD, commented: “We are thrilled to bring HBO Max and the stories that stick with you to new countries across Europe this January. With our strongest line-up of US and local HBO series yet, blockbuster local and international movies, and the Olympic Winter Games, it is the perfect time to make HBO Max available directly to subscribers. It has never been easier to enjoy the most talked-about series, hit movies, unmissable live sports, and extraordinary real-life stories.”

WBD is currently exploring sale options, with Netflix, Paramount and Comcast all showing an interest.

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Categories: Headline, Premium, VOD

Tags: HBO, HBO Max, WBD