DEGI: The Digital Entertainment Group International, in collaboration with UniVideo, has announced the launch of Mega Movie Week in Italy. Running across seven days (November 3rd-9th), Mega Movie Week brings together a selection of movies to buy and rent at promotional prices.

Offers are available across six retailers including the Apple TV app, Chili, Mediaset Infinity, Prime Video, Rakuten TV and TimVision. The campaign is supported by major film distributors – Bim, Blue Swan Entertainment, CG Entertainment, Eagle Pictures, IIF, MGM Amazon Studios, NBCUniversal, Paramount Pictures, Plaion Pictures, Rai Cinema, Sony Pictures Entertainment, The Walt Disney Company, Vision Distribution and Warner Bros Discovery.

Titles available in the campaign include:

• Jurassic World: Rebirth
• A Minecraft Movie
• Io e te dobbiamo parlare
• The Amateur
• Piccole cose come queste
• Gladiator II
• How to Train your Dragon
• 28 Years Later
• Superman
• Sonic the Hedgehog 3
• Heretic
• Karate Kid: Legends … and more

Following the success of the campaign across multiple international markets, including the UK, the Nordics, Germany and Japan, this Italian campaign marks another milestone in DEGI’s ongoing mission to drive growth and engagement in transactional digital entertainment.

Liz Bales, Chief Executive at DEGI, commented: “We are thrilled to announce Mega Movie Week in Italy, extending the success of our international campaigns and highlighting the strength of both EST and VoD. Through close collaboration between international and local partners, the campaign showcases the ease, value and accessibility of digital ownership and rental, giving Italian audiences more ways than ever to enjoy the movies they love.”

Luciana Migliavacca, President of UniVideo, added: “We are pleased to support an initiative that places the viewer at the centre and responds to the needs of an increasingly diverse audience. The wide selection of titles included in the promotion enhances the cinematic experience at home: film is culture, it is emotion, it is a heritage to be experienced wherever and with whomever you want. Mega Movie Week therefore represents a concrete opportunity to connect people with the content they love, making the home cinematic experience accessible to everyone.”

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Tags: DEGI, italy, movies, Sonic The Hedgehog, superman