Automotive companies including Range Rover, Volkswagen, Audi, Suzuki and Polestar are among the first brands to use ITV’s new addressable advertising solution for car manufacturers – Auto Match. Auto Match, which was announced in March this year, is an advertising solution in partnership with Carwow, the UK’s largest online destination for car changing. Available through […]
Sally Habbershaw, recently appointed Mediawan’s Chief Distribution Officer, will lead the company’s international distribution activities and be responsible for the group’s global content sales and acquisitions strategy. Mediawan’s core strategic ambition is to expand a leading English-language content pipeline and forge impactful global partnerships. To champion this strategy, Habbershaw will be supported by Mediawan’s distribution […]
Guinness World Records (GWR), the global authority on record-breaking achievements, has announced a deal with Romanian broadcaster Pro TV. The partnership will see three GWR series airing on Pro Arena and streaming on Voyo: · Best of the Best (22 x 30’) – A high-energy clip show serving up the wildest, weirdest, and most wonderful […]
Clash of the Comics, the award-winning live event that sees some of the biggest names in comedy battling against each other and some of the UK’s top professional wrestlers, will air on British TV for the first time in Novmeber on U and U&Dave as a special produced by Expectation (1×160’). Having previously appeared at […]
Index Exchange, the independent supply-side platforms (SSPs), has partnered with Vudoo, a specialist in interactive and shoppable video technology, to launch frictionless, shoppable media at scale in programmatic advertising. The partnership brings Vudoo’s commerce media technology to Index Marketplaces, giving agencies and brands the ability to activate shoppable campaigns programmatically without additional technical setup, workflow […]
Ahead of MIPCOM, Warner Bros International Television Production (WBITVP) has announced the first international format adaptation of 24 in 24: Last Chef Standing with Quebecor Content in Canada. A 12-episode series will air on TVA in Spring 2026, produced by Pixcom. 24 in 24: Last Chef Standing is part culinary marathon, part social experiment, with […]
Sabio Holdings, a Los Angeles-based ad-tech company specialising in helping brands reach, engage and validate (R.E.V.) streaming TV audiences, have announced that Creator Television, its owned and operated streaming network, and World Poker Tour will co-produce the Creator Poker Championship, a first-of-its-kind poker tournament featuring popular content creators. The Creator Poker Championship, livestreamed on Creator […]
SoftAtHome, an independent software company specialszing in broadband, video, and analytics, today announced a strengthening of its collaboration with Qualcomm Technologies, a specialist in wireless technology innovation, to accelerate prpl deployments with broadband operators worldwide. Both companies play strategic roles in the prpl Foundation. Qualcomm Technologies, Inc. is a Platinum Board Member and supports the […]
Boat Rocker Studios, an independent, integrated global entertainment company, has acquired the rights to preschool animation series Rocket Club, which they are launching for buyers at MIP Junior and MIPCOM this October. The 20 x 11’ series, which currently airs on Sky (UK), ABC (Australia), Knowledge Network (BC, Canada), CBC/Radio-Canada (French Canada) and Mango TV […]
Synchronicity Films (The Tattooist of Auschwitz, Mayflies, The Cry) and Big Light Productions (Leonardo, The Man in the High Castle) are partnering on Blue Mountain, an ambitious character-driven drama created by writer Anita Vettesse (Grantchester, This Thing of Darkness, River City). The series, a Scottish neo-Western and epic family saga, follows multiple families locked in […]