Index Exchange, the independent supply-side platforms (SSPs), has partnered with Vudoo, a specialist in interactive and shoppable video technology, to launch frictionless, shoppable media at scale in programmatic advertising.

The partnership brings Vudoo’s commerce media technology to Index Marketplaces, giving agencies and brands the ability to activate shoppable campaigns programmatically without additional technical setup, workflow changes, or custom integrations.

Buyers can now access curated, brand-safe premium inventory through pre-set deal IDs, removing the friction that has traditionally slowed the adoption of commerce media. Index Marketplaces’ publisher-only fee model ensures cost efficiency, while pre-negotiated marketplace deals and automated payment terms simplify execution. Marketers also benefit from closed-loop performance visibility, which ties ad exposure directly to commerce outcomes and provides actionable insights.

For brands, the benefits of shoppable media are significant. Vudoo’s interactive formats allow consumers to discover, engage, and purchase without leaving the content experience. This seamless journey reduces drop-off, boosts conversion rates, and transforms every impression into an opportunity to generate measurable results, from product discovery through to completed transactions.

This milestone ensures shoppable media is delivered programmatically at scale through an established, globally-trusted SSP. It validates commerce media as a mainstream programmatic offering while reinforcing Index’s role as a future-ready SSP and positioning Vudoo as a leader in embedding commerce directly into digital content.

Nick Morgan, founder and CEO of Vudoo, said: “This partnership with Index Exchange accelerates our mission to enable commerce everywhere. By embedding Vudoo’s technology within trusted global platforms, we’re making it seamless for brands and agencies to turn existing campaigns into measurable commerce outcomes without disruption or added complexity.”

Paul Blackburn, chief growth officer at Vudoo, commented: “Our partnership with Index Exchange democratises turning any ad into a digital shopfront, by curating premium, certified inventory across the open web, fully optimised for commerce media. And because campaigns can be activated through any major DSP, advertisers can run seamlessly at scale while driving the best possible results. When it’s that simple, why wouldn’t you want shoppable with that?”

Janette Higginson, VP of buyer development, APAC at Index Exchange, added: “By partnering with Vudoo, we’re removing the complexity and friction and has held shoppable media back from scaling programmatically. Today, through our collaboration, commerce media can be a seamless and integral part of how buyers transact across Index. This not only validates commerce media as a mainstream programmatic channel, but it also underscores Index’s commitment to giving marketers future-ready solutions that deliver measurable outcomes, while supporting publishers with premium demand.”

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Categories: Press Releases

Tags: Index Exchange, Shoppable TV, vudoo