Ozone brings Audience Connection Platform to US
October 1, 2025
Ozone – the digital advertising business – has announced the launch of its Audience Connection Platform in the US.
Created as an alternative digital channel to social platforms, Ozone’s platform brings together audiences from the online destination sites where people come to be informed, inspired, and entertained every day. Through the delivery of scaled display and video campaigns, Ozone’s audience platform has been specifically designed to complement the masthead-led commercial solutions of its individual publisher partners.
Ozone’s Audience Connection Platform combines the real-world engagement that professional content businesses create every day, with brilliant creative and deep audience understanding to deliver measurable business impact for brands. In order to meet the growing compliance needs of advertisers – and as evidenced by last year’s platform-wide audit by PwC – Ozone’s business has been built on the core principles of transparency and consent.
As the platform scales, Ozone expects to reach 205 million Americans every month, almost three-quarters of the country’s online population. Building on audiences from Ozone’s existing global partners such as The Telegraph, The Independent, BuzzFeed, HuffPost, The Guardian, The Mirror, CNN and more, Ozone’s US reach will be bolstered through new publisher partnerships. Spanning both media and technology propositions, these include the likes of Dow Jones’ brands, BBC and New York Post.
In addition to delivering premium brand campaigns through the Audience Connection Platform, Ozone also provides publishers with tools, expertise and a collective voice to maximise the value of the powerful audience connections they create.
Damon Reeve, Ozone CEO, said: “We’re very excited to officially launch our Audience Connection Platform to the US market. We’ve learnt a huge amount since our inception in the UK that has helped us create this scaled, platform alternative that helps brands and publishers get the very best out of the premium end of the web. We also know that the varying voices of our publisher partners are critical tools for societal good – be it in informing, inspiring or entertaining their readers – and our platform has been designed to make it easy for brands to tap into the genuine human connections created by their audiences, at scale, every day.”
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