Vimeo, the video network, has partnered with video intelligence specialist NPAW to offer a natively-integrated analytics suite that provides content creators and media businesses with access to enterprise-level intelligence. The suite, available to Enterprise plans on Vimeo OTT, brings analytics and insights across user behaviour, UX, content consumption, and business performance into Vimeo’s platform and its thousands of creator-driven destinations. This combination of services enables clients to make data-driven decisions, deliver personalised end-user experiences, and unlock untapped revenue.

“Data should accelerate creativity, not slow it down. Together with NPAW, these actionable insights help creators and media companies grow faster,” commented Matt Moore, Director of Product at Vimeo. “We are giving every Vimeo customer the depth of analytics used by top streaming services, delivered within the tools they already use, offering the clarity they need to improve experience, drive engagement, and unlock revenue without added complexity.”

“This collaboration is about more than technology—it’s about empowering creators and new video platforms to grow with confidence,” added NPAW Founder, CTO and CEO Ferrán Gutiérrez Vilaró. “Together with Vimeo, we’re delivering enterprise-grade intelligence, integrated seamlessly into their workflows, so they can focus on building content and audiences while we provide the insights.”

The new collaboration is live in beta, with full availability to Vimeo customers expected later this year.

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Tags: NPAW, Vimeo